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The Winning Appliances Kitchens – Specifying the Kitchen for your Customer’s Tastes & Lifestyle

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Global Designer Collaborations, by Offecct of Sweden

By Flokk

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The world is already full of products. That’s why all Flokk’s brands, always demand that their products make the world a little better. Offecct is one of our Swedish furniture brands, developing innovative products on the planet’s terms.

In collaboration with designers from all over the world, Offecct push the boundaries for techniques and sustainable solutions forward and delivers ground-breaking products.

This session shares insights into the design process of newly released products Soundsticks by Andrea Ruggiero, Waka by David Trubridge and Maki by Jin Kuramoto.

All inspiring and unique designs with focus on people, architecture, high quality and sustainability.


Andrea Ruggiero

Trained as an industrial designer, Andrea Ruggiero approaches design as a generalist, bridging various disciplines: In addition to product design, he has been actively involved in the design and development of identity systems, furniture, packaging, and environments. His multidisciplinary practice focuses on delivering comprehensive design solutions to start-up ventures and internationally established brands and his work has been selected for numerous awards, including Interior Design’s Best of Year, the IDEA Award, the D&AD Award, and multiple Good Design awards — including one for Tempo, designed for Offecct in 2008.

Andrea studied at Domus Academy in Milan and received his degree in Product Design from Parsons School of Design in New York, where he has since taught a wide range of Product Design courses. Half Italian, half Hungarian, Andrea was raised in Italy, China, and Austria.

David Trubridge

David Trubridge has built his studio and its operation on a profound environmentally-conscious philosophy, which informs all aspects of the studio’s design and production. A true lover of nature and the outdoors, concern for the environment has always come before profit for David Trubridge. This ethos is demonstrated in the studio’s dedication to sourcing environmentally sustainable materials. David Trubridge graduated from Newcastle University in England in 1972 with a degree in Naval architecture. Working briefly as a forester, David Trubridge taught himself to make furniture. He sailed around the world with his family before settling in New Zealand in 1985. His fortunes changed in 2001 when his Body Raft was taken to Milan and launched into production by Cappellini. This transformed a small-scale operation into a design studio with a strong presence in the global lighting and furniture markets.

Jin Kuramoto

Jin Kuramoto graduated from Kanazawa College of Art in 1999 and founded his own design studio in Tokyo in 2008. The studio applies its strong, clear and innovative design philosophy to products in the furniture, home electronics, automotive and daily necessities markets. The studio’s clients include brands such as Arflex Japan, Toyota, Nikon, Sony, Audio-Technica and Honda.

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