As the Managing Director for V-ZUG in Australia, Nic oversees business and brand direction in close collaboration with the headquarters in Zug, Switzerland. Supported by a highly talented team, and aligned partnerships in Australia, the company is at a stage of rapid acceleration, with an exciting pipeline of projects and new products underway. With a diverse experience spanning sportswear, marketing research, consumer durables and automotive safety for children, always design lead, premium brands and own European manufacturing there are many relevant parallels brought to V-ZUG and the future for the brand in Australia. Nic was also amongst the early awardees to be certified by Satmetrix as a Net Promoter associate, personally guided by Frederick F. Reichheld of Bain & Co in areas of customer economics and brand loyalty. With regular alumni exchanges, these learnings remain guiding principles in how V-ZUG care for its team, partners, and customers. Born and raised in Sweden, a few years in London, and since 2002 settled with the family in bayside Melbourne.